Social Media Help
A Social Media Strategy for your business?
First a question… Are you doing enough with social media & social networking?
Here’s four possible answers…
- Yes
- I don’t know
- No
- What’s social media?
The lower down you are on this list – the more help you probably need!
According to Wikipedia – Social Media is defined as…
“…media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web technologies to turn communication into interactive dialogues.”
Let’s put it another way – people from all around the world are communicating with each other, with governments, with broadcasters and with companies in a whole range of new, mobile and rapidly changing ways.
Businesses locally and globally are finding different ways to build relationships with customers and, more importantly, with potential customers. Small companies have an opportunity to play with the big boys!
Here’s an example of how Social Media can help a small business act like a big business.
First consider Tesco – They know your buying and lifestyle habits because they bribe you, each time you make a purchase, to tell them who you are. They call it Clubcard. That’s not Social Media – that is a CRM (Customer Relationship Management) tool. They use it to market specifically to your needs and habits.
If only you had a way to know about what your customers and potential customers are doing!
Facebook, with over 500 million users, is like a massive, open, free-to-use CRM.
People openly share what they are doing, what they like and what they want with the world.
The challenge is – to use that information you too have to be part of the global conversation that is Social Media.
There is a lot of bull and misunderstanding about social media – small businesses are the target for most of that hype.
Marc doesn’t claim to be a Social Media Expert – He believes there is no such thing because the market is too young and moving far too quickly.
What he does offer is over 27 years experience working at the leading edge of IT for business. Make yourself part of the Social Media Conversation Today…